The ultimate goal is to create an e-commerce website that will actually converse with your targeted audience, hence increasing sales by maintaining customer loyalty. Now is the time to collaborate with the professionals at Appalo Inc. along with Blacksmith Agency and make the user experience as smooth as possible. Following are a few ways you can make sure to create a site your users will love.

Know Your Audience

First, understand the needs of your customers. Be the tech-savvy millennials or seniors looking for simplicity, the design should say it all. At Appalo Inc., we collaborate closely with our clients to align design and functionality with user expectations.

Simplify Navigation

Keep it simple: Users need to find what they are looking for without having to click too many times. Blacksmith Agency has helped numerous clients rework the navigation at their websites to produce better conversion results. A clear and well-organized layout is essential for easy, hassle-free shopping.

Mobile Optimization 

Considering the majority of the traffic that eCommerce experiences comes through mobile, there are tests of your site across devices; that should be ensured to be responsive and quick, try this: Test your site across different devices to ensure your mobile experience is just as seamless as your desktop version.

Speed up the Site and Optimize Images

Slow websites alienate people. Speed plays a big factor in making customers more engaged. 

Blacksmith Agency reduced this for a customer and removed a number of unnecessary items from the core loading of his site; they noted increased conversions by up to 30%. 

Build Trust 

Add trust signals like customer reviews, secure ways of paying for products or services, and clear return policies. Such elements will make visitors relaxed and confident enough to actually make a purchase. We have seen at Blacksmith Agency how such small touches go on to multiply customer loyalty manyfold.